68: MAXIMIZING YOUR COACHING BUSINESS GROWTH: STRATEGIES WITH WAYNE MULLINS FROM UGLY MUG MARKETING

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Tune in to this episode of the Master Your Coaching Biz podcast where we’re joined by our esteemed guest, Wayne Mullins. Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He’s an out of the box, against the grain thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder of Ugly Mug Marketing, he’s inspired clients from more than 100 industries and his work directly influences more than 250K entrepreneurs/year.

Here are the great points that we talked about:

The importance of understanding the true essence of marketing as the ability to attract, retain and convert clients into brand evangelists.
Managing client expectations is crucial for satisfaction and advocacy.
Identifying and overcoming the primary constraint that hinders business growth.
The value of having a coach or mentor to help recognize blind spots and streamline the path to success.
The proactive approach to referrals by asking for specific introductions rather than making general requests.
The significance of two daily questions: What have I done to attract a new client today? What have I done to keep and convert a client into an evangelist?
The five stages of scaling a business: Me, We, They, Machine and Creative Destruction
The balance between alignment and autonomy within a team is key for successful scaling.
The difference between using social media as a megaphone (showing up and throwing up) versus using it as a telephone (engaging in dialogue and building relationships).