In this episode of Master Your Coaching Biz, Cheryl Thacker interviews John Egan. They delve into the significance of content marketing for coaches and entrepreneurs in establishing a thriving business.
Based in Austin, Texas, John functions as a content creator and strategist in the realm of content marketing. He authored “The Stripped-Down Guide to Content Marketing.” John’s expertise encompasses personal finance, real estate, health, and wellness. His contributions have been featured on prominent platforms including CreditCards.com, Bankrate, Forbes Advisor, Experian, Capital One, The Balance, and U.S. News & World Report.
John’s main role is to enhance online presence for better SEO, engaging audiences, and ensuring top-notch content that meets business goals. Achievements include crafting successful online marketing strategies that boosted page views, shares, web sessions, market share, and blog readership. Past accomplishments involve developing editorial strategy and concurrently managing up to six websites, driving over 3 million in SEO traffic.
Here are the great points that we talked about:
- Content marketing is a way for coaches and entrepreneurs to get the word out about their brand and services.
- Blog posts and videos are highly effective types of content marketing.
- Building relationships with your audience is a key aspect of content marketing.
- Consistency is important in content marketing, whether it’s with blog posts, podcasts, or social media posts.
- Planning and scheduling content can help save time and ensure consistency.
- Repurposing content is a great way to maximize its reach and impact.
- Tools like Canva and social media scheduling platforms can be helpful in content creation and promotion.
- Content should provide value and answers to your audience’s questions.
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