59: THE STRIPPED-DOWN GUIDE TO CONTENT MARKETING: INSIGHTS FROM JOHN EGAN



In this episode of Master Your Coaching Biz, Cheryl Thacker interviews John Egan. They delve into the significance of content marketing for coaches and entrepreneurs in establishing a thriving business. 

Based in Austin, Texas, John functions as a content creator and strategist in the realm of content marketing. He authored “The Stripped-Down Guide to Content Marketing.” John’s expertise encompasses personal finance, real estate, health, and wellness. His contributions have been featured on prominent platforms including CreditCards.com, Bankrate, Forbes Advisor, Experian, Capital One, The Balance, and U.S. News & World Report.

John’s main role is to enhance online presence for better SEO, engaging audiences, and ensuring top-notch content that meets business goals. Achievements include crafting successful online marketing strategies that boosted page views, shares, web sessions, market share, and blog readership. Past accomplishments involve developing editorial strategy and concurrently managing up to six websites, driving over 3 million in SEO traffic.

Here are the great points that we talked about: 

  • Content marketing is a way for coaches and entrepreneurs to get the word out about their brand and services.
  • Blog posts and videos are highly effective types of content marketing.
  • Building relationships with your audience is a key aspect of content marketing.
  • Consistency is important in content marketing, whether it’s with blog posts, podcasts, or social media posts.
  • Planning and scheduling content can help save time and ensure consistency.
  • Repurposing content is a great way to maximize its reach and impact.
  • Tools like Canva and social media scheduling platforms can be helpful in content creation and promotion.
  • Content should provide value and answers to your audience’s questions.

 

Get connected with John Egan:

Website: johnegan.net/#portfolio 

Email: johneganaustin@gmail.com

Facebook: https://www.facebook.com/JohnJEgan

LinkedIn: https://www.linkedin.com/in/johnjegan/

Twitter: JohnJEgan

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


58: MASTERING ONLINE VISIBILITY AND SALES: TIPS FOR NEW COACHES WITH HEATHER REMEC



In this edition of the Master Your Coaching Biz podcast, Cheryl Thacker sits down with Heather Remec, the owner of SalesSong Studios, a digital marketing agency. As the owner, Heather specializes in assisting service-based businesses with various aspects of their digital marketing strategy. This includes lead generation, sales funnels, copywriting, Facebook and Instagram advertising, and other services aimed at nurturing their audience and scaling their business.

 

This agency helps businesses increase revenue, expand online presence, and establish effective sales funnels through automation. They focus on identifying target audiences, creating personalized marketing strategies, and enhancing brand visibility to make your business stand out. This way, your ideal clients will see the value in your premium services.

 

Here are the great points that we talked about: 

 

  • Building trust and positioning yourself online
  • Increasing visibility
  • Using buyer psychology
  • Niche down and be specific
  • Basics for moving online
  • Leveraging in-person networking
  • Using YouTube for visibility

 

Get connected with Heather Remec:

Website: https://www.salessong.co

Email: Virtualnikkij@gmail.com

LinkedIn: https://www.linkedin.com/in/heather-remec-0710283a/

Instagram: https://www.instagram.com/heatherremec/?hl=en

Facebook: https://www.facebook.com/HeatherSRemec/

Facebook (SalesSong): https://www.facebook.com/SalesSong/

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


57: TIPS ON VIDEO MARKETING TO HELP COACHES AND ENTREPRENEURS GROW THEIR BUSINESS WITH MIKE VANNELLI



Master Your Coaching Biz Podcast welcomes Mike Vannelli, the Head Video Producer with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. Envy has produced over 4000 video ads to date. Mike is no stranger to the film and TV industry, having spent 10 years in the business, where he has produced TV shows and music videos for big name artists. 

 

Envy specializes in making sure each commercial is unique and delivers the message the brand, product or business is looking to convey to their target audience. Envy helps clients to get more sales by getting more people to watch their videos, plus Envy offers all kinds of services, from explainer videos that focus on the product, brand or company to national TV campaigns that get a brand more known.

 

Here are the great points that we talked about: 

 

  • How to create impactful videos for your coaching business.
  • Explore the different types of videos such as short ads for platforms like YouTube, TikTok, and Instagram, and those catered to specific niches like explainer videos and commercials.
  • Consider the benefits of making video in your coaching business, including the ability to put a face to your brand, establish trust with potential clients, and increase conversions and engagement.
  • The presence of clear call to action in your videos is essential, such as encouragement to be contacted by the viewers, booking a call, or a visit to your website for more information or for a free gift access.

 

Get connected with Mike Vannelli: 

Website: https://www.thinkenvy.com/

LinkedIn: https://www.linkedin.com/company/thinkenvy/about/

Facebook: https://www.facebook.com/thinkenvy/

Email: mikev@thinkenvy.com

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


56: FIVE WAYS WHERE PODCASTING HELPS GROW A BUSINESS WITH SUNNY GAULT



In today’s episode of Master Your Coaching Biz, Cheryl Thacker interviews Sunny Gault, a podcast professional with more than 17 years of experience. She’s the CEO of Independent Podcast Network where she helps podcasters successfully launch, grow and monetize their shows. Sunny continues to motivate podcasters through her weekly podcast and online video course. She’s also an award-winning broadcast journalist.

Here are the great points that we talked about: 

  • Open up opportunities to connect with an audience that you might not have reached before. 
  • How to connect more deeply with your audience.
  • Foster collaboration, expanding audience reach, exploring business opportunities, and engaging in joint projects.
  • Steps you need to take to initiate your podcasting journey

 

Get connected with Sunny Gault: 

Website: https://independentpodcast.network/ 

Independent Podcast Network (LinkedIn): https://www.linkedin.com/company/29349828/admin/

Podcast Your Business: https://podcasts.apple.com/us/podcast/podcast-your-business/id1611508034?i

Email: sunny@independentpodcast.network

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


55: PRIORITIZE AND CONQUER: HOW TO STAY ORGANIZED AND FOCUSED IN YOUR BUSINESS WITH JESSICA MILLHISER



The purpose of today’s podcast is to help Coaches and Entrepreneurs grow their business and create the life of their dreams. Join, listen and discover the strategy, tips or brief training that can help fulfill that goal as our invited guest, Jessica Millhiser, shares them on a one on one talk. 

 

Jessica has lived and worked in Vermont, DC, and Los Angeles and is now happy to call Colorado her home. She lives with her husband, Joshua, and their two feline fur babies, Juniper and Ivy. 

 

Jessica is the sole founder of JMills Consulting where her mission is to help business owners get organized, get focused and prepare for internal growth.  She has been working in an operational, administrative and leadership capacity for over 15 years and has also received a master’s degree in Coaching & Administration. This is a skill set and passion she has sustained throughout her working life in various industries. After officially stepping out on her own in January 2021, the joy of working with other women in business has exploded; there has been no greater reward than serving female business owners in their journey to success (whatever that may look like to them).

 

 

Here are the great points that we talked about: 

 

  • Discover Jessica’s business identity and why it matters.
  • Learn how to know it’s time to grow your team.
  • Identify where to start when you’re ready to grow your team.
  • The reason behind the importance of having an Accountability Partner
  • Have some tips for time management

 

Get connected with Jessica Millhiser: 

Facebook: https://www.facebook.com/JMillsConsulting

LinkedIn: https://www.linkedin.com/in/jessicamillhiser/

Instagram: https://www.instagram.com/jmills_consulting/

Email: jessica@jmillsconsulting.com

 

Free Gift Link: http://www.jmillsconsulting.com/resources

 

Free Gift Description 

I’m happy to offer a free consultation to anyone who is interested. I also have a resources page on my website dedicated to those who are looking for some free intel. I also have a free monthly business newsletter that offers a monthly tip, some industry insight and features a female entrepreneur.

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/


54: FINDING YOUR IKIGAI: WHERE PURPOSE MEETS PROFIT WITH JOHN MENDEZ



In this episode of Master Your Coaching Biz, we talked with John Mendez, a serial entrepreneur, realtor, investor, podcast host, and social media expert. John is driven by a strong passion to assist individuals with similar ambitions in attaining a life filled with abundance. By harnessing the potential of the mind and leveraging social media, John Mendez is empowering others to attain financial freedom and create the lifestyles they have always aspired to achieve.

 

Here are the great points that we talked about: 

 

  • Having a mission statement that goes beyond personal boundaries and is consistently striving for ongoing progress is of utmost importance.
  • Debunking the common saying of “follow your passion” and discuss how passion can sometimes lead you astray.
  • Finding your ikigai, the intersection of what you love to do, what the world needs, what you can be rewarded for, and what you are good at.

 

Get connected with John Mendez: 

Website: https://www.walk2wealth.com/

Facebook: https://www.facebook.com/johnmendezofficial 

LinkedIn: https://www.linkedin.com/in/johnmendezofficial/ 

Instagram: https://www.instagram.com/johnmendezofficial/

Beginner’s Guide To Entrepreneurship: https://www.bit.ly/walk2wealthgift

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 


53: PRESENT LIKE A PRO: BUILDING EFFECTIVE PRESENTATIONS WITH DAVID DOERRIER



Do you want to captivate your audience and communicate effectively during presentations? Are you tired of feeling nervous or unsure about your delivery? Look no further, in this episode of Master Your Coaching Biz, we had the opportunity to chat with David Doerrier, a seasoned presenter and trainer with a wealth of experience in developing captivating presentations. After dedicating over three decades to refining his skills in various industries, including military service and radio broadcasting, David decided to share his knowledge with those looking to up their game in the world of business presentations. Through his company, Present Your Way to Success, David helps his clients construct engaging, persuasive messages that stick. 

 

Drawing from his own experience, expertise in adult learning theory, and passion for storytelling, David provides the tools necessary for presenters to truly connect with their audiences and leave a lasting impact.

 

Here are the great points that we talked about: 

 

  • Unlock the secrets to delivering powerful presentations with confidence and clarity.

 

  • Discover the subtle art of connecting with your audience for maximum impact.

 

  • Uncover the creative process behind persuasive storytelling in presentations.

 

  • Learn how to conquer the fears and challenges that hold many presenters back from achieving success.

 

  • Gain insights into the eight principles of adult learning theory to optimize your presentations for maximum engagement.

 

Get connected David Doerrier: 

Website: https://presentyourwaytosuccess.com/

Email: david@pywtsuccess.com
Facebook: https://www.facebook.com/PresentYourWayToSuccess/

LinkedIn: https://www.linkedin.com/in/daviddoerrier/

 

Take your presentation skills to the next level with a complimentary 45-minute 1:1 coaching session:  https://calendly.com/pywtsuccess/45-minute-podcast-giveaway

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/


52: UNLOCK YOUR HIDDEN POTENTIAL TO MAXIMIZE YOUR GROWTH WITH BRENT WEBB



In this episode of Master Your Coaching Biz, we are joined by Brent Webb, an acclaimed mind power expert and motivational speaker dedicated over 20 years to teaching people how to tap into their concealed capabilities in order to achieve greater success, personal growth, and fulfillment in all aspects of their lives. Throughout his career, he has been committed to assisting individuals in cultivating lives filled with abundance, meaningful relationships, and heightened spiritual consciousness. His inspirational and motivational approach has earned him global recognition. Brent has personally leveraged his understanding of human potential and the power of the mind to triumph over challenges such as anxiety, substance abuse, illness like cancer, and even establish a highly successful multimillion-dollar brand.

 

Here are the great points that we talked about: 

 

  • The importance of managing the negative self-talk and limiting beliefs that often hold us back.
  • Finding belief in oneself, not just in terms of self-confidence but also cultivating a deep-rooted belief that we are deserving of success and abundance.
  • Valuing passion and a genuine desire to help others rather than solely chasing monetary gains.
  • Making a connection with oneself through meditation. By engaging in regular meditation, individuals can tap into the power of their subconscious mind

 

Get connected with Brent Webb: 

Website: www.BrentWebb.com

Facebook: www.facebook.com/groups/studentsofselfempowerment

Instagram: www.instagram.com/BrentWebbOfficial

Entertainment: www.BrentWebb.info

Mind Power Training: www.BrentWebbTraining.com

Get Brent Webb’s Free Book & Gift at : www.SuccessSecrets.net

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 


51: CLOSING THE GAP BETWEEN YOUR PERSONAL AND PROFESSIONAL IDENTITY WITH DIANA PATTON



In this episode of Master Your Coaching Biz, our guest, Diana Patton, is a confidence, diversity, and inclusion expert, and the founder of Rise Advocates Academy. She shares her inspiring journey and expertise on how to build confidence, deal with imposter syndrome, and close the gap between your personal and professional identity. Diana emphasizes the importance of committing to oneself first, including physical and spiritual health, relationships, and financial goals.  Diana shares her insights on the importance of understanding the narratives that loop in our subconscious minds and the conversations we have with ourselves.

 

Diana Patton is the founder of the Rise Advocates Digital Academy. She has helped many women leaders beat obstacles and gain the clarity, confidence, and courage to speak up and act on their deep calling and serve others along the way.

 

Here are the great points that we talked about: 

 

  • Committing to oneself first, including physical and spiritual health, relationships, and financial goals, is essential to building confidence and achieving success.
  • Imposter syndrome is a common feeling among professionals, and it’s important to recognize it and challenge negative self-talk.
  • Understanding the narratives that loop in our subconscious minds and the conversations we have with ourselves is key to unlocking our full potential and achieving our goals.
  • Closing the gap between our personal and professional identity involves finding alignment and authenticity in our values, beliefs, and actions.
  • By focusing on our strengths, building relationships, and taking calculated risks, we can build the confidence we need to succeed in our personal and professional lives.

 

Get connected with Diana Patton: 

Linkedin: https://www.linkedin.com/in/diana-patton-a98992a

Website: https://www.riseadvocates.com/

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/


50: MASTERING STRATEGY SEQUENCING WITH DREW DONALDSON



Are you a rising coach or entrepreneur looking to build a successful and profitable business while making a massive impact on the world? If so, you’re in the right place! In this episode of Master Your Coaching Biz, I had the pleasure of speaking with Drew Donaldson, founder of GroHouse, a corporate strategist, and marketer. Drew shares his philosophy around the concept of strategy sequencing, which focuses on the correct order of marketing a business effectively. 

 

GroHaus was established by Drew Donaldson, who also serves as its founder. GroHaus advises coaches on how to more successfully promote their services.

 

Here are the great points that we talked about: 

 

  1. The importance of learning how to market your business before hiring others to do it for you.
  2. The significance of honesty and consistency in coaching service sales.
  3. The advantages of developing a community centered on mentoring as well as automating certain jobs.

 

Get connected with Drew Donaldson:

Linkedin: https://www.linkedin.com/in/drewrdonaldson

Website: https://www.grohaus.org/

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/