69: FROM COACHING WISDOM TO PUBLISHED SUCCESS: NAVIGATING THE JOURNEY OF WRITING YOUR BOOK WITH MELODY OWEN



Listen to this episode of the Master Your Coaching Biz podcast featuring our distinguished guest, Melody Owen. Melody helps leaders, speakers, and entrepreneurs get unstuck while writing their book and get answers to all their publishing questions without spending hours on Google so they can quickly write a successful book that their ideal clients will want to read, review, and recommend. She is passionate about ensuring her clients publish a high-quality, valuable book without reinventing the publishing process.

 

Here are the great points that we talked about: 

  • Transforming coaching expertise into a compelling book
  • Setting clear goals for your book such as lead generation and securing speaking engagements
  • Integrating a book into your business strategy, not just as a glorified business card
  • Understanding the realistic timeframe for writing a book with a minimum of six months suggested
  • Benefits of having a structured roadmap to stay on track with writing goals
  • Deciding between self publishing or traditional publishing based on the level of control desired
  • Using James Clear’s “Atomic Habit” success as a strategy example
  • Engaging readers and building a community around your book
  • Crafting nonfiction that includes storytelling, author and humor
  • Offering a free planning checklist to help with publishing success
  • The importance of knowing your specific goals before writing
  • Identifying your ideal reader and crafting a strong book content

 

Get connected with Melody Owen: 

Website: https://authornation.circle.so

Email: melody@authornationtube.com

Facebook: https://www.facebook.com/groups/authornation

LinkedIn: https://www.linkedin.com/in/melodyowen/

Instagram: https://www.instagram.com/authornationtube/

Free Gift Link:  http://authornation.online/

Free Gift Description

The Planning Checklist for Nonfiction Authors helps authors-to-be

* Set goals,

* Research their book,

* Outline their book,

* Understand the timelines and milestones for publishing, and

* Offers some pre-launch ideas.

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE:

https://successfulcoaches.coachesconsole.com/calendar/podcast


68: MAXIMIZING YOUR COACHING BUSINESS GROWTH: STRATEGIES WITH WAYNE MULLINS FROM UGLY MUG MARKETING



Tune in to this episode of the Master Your Coaching Biz podcast where we’re joined by our esteemed guest, Wayne Mullins. Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He’s an out of the box, against the grain thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder of Ugly Mug Marketing, he’s inspired clients from more than 100 industries and his work directly influences more than 250K entrepreneurs/year.

Here are the great points that we talked about: 

  • The importance of understanding the true essence of marketing as the ability to attract, retain and convert clients into brand evangelists.
  • Managing client expectations is crucial for satisfaction and advocacy.
  • Identifying and overcoming the primary constraint that hinders business growth.
  • The value of having a coach or mentor to help recognize blind spots and streamline the path to success.
  • The proactive approach to referrals by asking for specific introductions rather than making general requests.
  • The significance of two daily questions: What have I done to attract a new client today? What have I done to keep and convert a client into an evangelist?
  • The five stages of scaling a business: Me, We, They, Machine and Creative Destruction
  • The balance between alignment and autonomy within a team is key for successful scaling.
  • The difference between using social media as a megaphone (showing up and throwing up) versus using it as a telephone (engaging in dialogue and building relationships).

Get connected with Wayne Mullins:
Website: www.uglymugmarketing.com

Email: wayne@uglymugmarketing.com

Facebook: https://www.facebook.com/uglymugmarketing/

LinkedIn: https://www.linkedin.com/in/fireyourself

Instagram: https://www.instagram.com/uglymugmarketing

Get connected with Cheryl Thacker:
Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE:
https://successfulcoaches.coachesconsole.com/calendar/podcast


67: ELEVATING YOUR COACHING THROUGH EFFECTIVE WRITING WITH REBECCA L. WEBER



In this episode of Master Your Coaching Biz podcast, joining us today is Rebecca L. Weber – a freelance journalist, writing coach, and host of The Writing Coach Podcast. Rebecca has covered social justice, the environment, the arts, travel, and more for CNN, USA Today, the New York Times, Dwell, and many other publications. She has helped her freelance writing clients break into dream publications like the New York Times, the Guardian, Bustle, Nat Geo Travel, the BBC, the Washington Post, Travel + Leisure, and Al Jazeera.

Here are the great points that we talked about: 

  • How to overcome mental blocks and the myth of the perfect first draft
  • Strategies for coaches to find and express their authentic voice
  • The role of confidence in writing and how to build it over time
  • Challenges in content creation for various platforms and the diligence it requires
  • Understanding and connecting with target audiences to make an impact
  • The process of pitching oneself effectively to blogs, publications, and podcasts
  • The importance of a website for coaches and how it can boost confidence

 

Get connected with Rebecca Weber: 

Facebook: www.facebook.com/rebeccalweber

LinkedIn: www.linkedin.com/in/rebeccalweber

Instagram: www.instagram.com/freelancewriterbootcamp

Free Gift Link: https://rebeccalweber.com/howtopitch/

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/
Instagram: https://www.instagram.com/coachcherylthacker/
SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


66: THE ART OF THE FUNNEL: CRAFTING CLIENT JOURNEYS WITH SIERRA JANISSE



In this episode of Master Your Coaching Biz podcast, we have Sierra Janisse, a Certified Master Marketer, Kajabi Web and Funnel Designer, and host of the free Branded Boss community. Sierra helps visionary coaches and service providers create holistic brands that magnetize their perfect-fit clients. From building brands and websites for 7-figure coaches, TedX speakers, best-selling authors, and course creators serving students across the globe, Sierra has learned that all personal brands need one specific thing if they want to scale and serve more clients: to become uniquely, indisputably magnetic. She spills the secrets her clients use to become irresistible at first click in the free *My Marketable Magnetism* Challenge.

Here are the great points that we talked about: 

  • What marketing funnels are and their role in leading potential clients to coaching services.
  • The importance of having a clear brand to generate strong leads.
  • How to create clarity and how it impacts funnel effectiveness.
  • Strategic aspects of funnels and compare them to the hospitality of a physical store.
  • How to make potential clients feel at home and connected to the brand.

 

Get connected with Sierra Janisse: 

Facebook: https://www.facebook.com/sierralindesign
Instagram: https://instagram.com/sierralindesign
Free Gift Link: sierralindesign.com/magnetic

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/
Instagram: https://www.instagram.com/coachcherylthacker/
SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


65: DELEGATING STRATEGIES WITH DENIERO BARTOLINI



Deniero Bartolini is an online entrepreneur with over a decade of experience in digital marketing, e-commerce, and remote-team building. As a business coach, he helps entrepreneurs and professionals scale their businesses and work less with the help of remote teams and business systems. He is the founder of The Remote CEO Show, a top-rated podcast on remote-business building and branding solutions. Deniero started working as an internet marketer in 2012 for a big Canadian corporation. As a Google premier partner, his team was already helping businesses scale with Google Ads. In 2015 he oversaw a partnership with Shopify and helped scale over 25 Shopify stores through Facebook Ads. 

While still working hard at his corporate job, he used his skills to set up his first Amazon FBA (Fulfillment by Amazon) store. Within months, he broke the six-figure mark and expanded into electronics, kitchenware, baby products, and home and garden items. It wasn’t long until Deniero decided to launch his own marketing agency and use his experience to help countless e-commerce stores thrive with the help of his fully-remote team.

If you’re a mentor aiming to optimize your processes and enhance your efficiency, don’t miss out as Deniero is here to impart his beneficial knowledge and tactics.

Here are the great points that we talked about: 

  • Boost your productivity and simplify your task load by delegating responsibilities to virtual assistants.
  • Enhance your brand visibility and connect with new audiences  by utilizing virtual assistants in your public relations initiatives.
  • Ensure to consistently create captivating content for your PR campaigns with the support of virtual assistants.
  • Elevate your coaching enterprise by shifting from part time to full time virtual assistants.
  • Guarantee optimal productivity and development of your remote team through effective supervision and coordination.

 

Get connected with Deniero Bartolini:

Website: theremoteceo.com/

Email: deniero@denierob.com 

Facebook: https://www.facebook.com/theremoteceo.denierob 

LinkedIn: https://www.linkedin.com/in/the-business-coach/ 

Instagram: https://www.instagram.com/denierob/  

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


64: DISCOVER WINNING BRANDING STRATEGIES WITH ANGELO PONZI



Angelo Ponzi is a marketing and branding strategist with 25+ years of agency, client-side, and consulting experience. Angelo works with small to enterprise companies as their fractional Chief Marketing Officer to define market opportunities, develop competitive profiles, audience personas, brand realignment, and strategies to the integrated marketing plans that help businesses compete in an ever-changing marketplace. Through his company, Craft, he focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.

 

With intriguing revelations and tactical maneuvers, this podcast will have you riveted, eager for more wisdom to drive your business triumphs. 

 

Here are the great points that we talked about: 

 

  • Uncover the branding and marketing strategies that will elevate your coaching enterprise to the next level.
  • Leverage the strength of thorough investigation to craft a distinctive brand that not only differentiates you from rivals but also strikes a chord with your desired audience.
  • Discover ways to distinguish yourself in the competitive coaching landscape and develop your distinctive value proposition.
  • Hone your skills in developing consistent and compelling communication that effectively grabs the attention of your target clientele.
  • Delve into the strength of building connections and positioning yourself as an intellectual leader to establish your standing as a top-tier coach in your industry.

 

Get connected with Angelo Ponzi:

 

Website: www.craftmarketingandbranding.com

Email: aponzi@craftsmail.com

LinkedIn: https://www.linkedin.com/in/angeloponzi/

Craft (Facebook): https://www.facebook.com/craftmarketingarchitects 

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


63: PUBLIC SPEAKING AND MEDIA TIPS WITH YASMEEN HASSAN



Yasmeen Hassan, an Emmy-winning news anchor and co-founder of HCue Consulting, joins Cheryl Thacker for a discussion about public speaking in this episode of the Master Your Coaching Biz podcast. They work with clients to convey their messages with assurance and clarity. Her expertise comes from her more than 40 years of experience as an on-air television journalist and public information specialist. She has covered presidential campaigns, Pope Francis’ visit to the US and many other notable events. Yasmeen describes her transition from working in broadcast journalism to launching her own consulting firm. According to her, it’s critical to simplify your message so that anyone can grasp it, regardless of their education or area of expertise.

 

Listen in to learn insightful advice for coaches who want to improve their public speaking abilities and gain media attention for their companies.

 

Here are the great points that we talked about: 

 

  • The importance of being confident in what you have to say and understanding your audience.
  • Building relationships with reporters and news outlets can be valuable for getting media coverage.
  • Local news coverage can have a significant impact, even if you’re aiming for national exposure.
  • Before doing an interview, it’s important to speak in clear and concise sentences.
  • The importance of providing value in quick soundbites or tidbits, similar to podcasting.
  • Remember that you are an expert and deserving of the opportunity to present.

 

Get connected with Yasmeen Hassan:

 

Website: https://hcue-llc.com/

Email: yasmeen@hcue-llc.com

Facebook: https://www.facebook.com/YasmeenHassan/

Instagram: https://www.instagram.com/yasmeentv/

HCue Consulting (LinkedIn): https://www.linkedin.com/company/h-cue/

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


62: UNLEASHING THE POWER OF PERSONAL BRANDING WITH DANIELLE MARTINS



In this episode of Master Your Coaching Biz podcast, Cheryl Thacker chats with Danielle Martins, a personal branding strategist, entrepreneur, best-selling author, and marketing expert with more than 24 years of experience. Her area of expertise is to be of service to business owners and authors in managing their personal brands in a strategic manner for the ultimate purpose of achieving long-term success. She helps customers define their specific specialty, be clear on how to communicate their solutions, and develop an efficient marketing strategy to align their brand with their business goals through her unique and innovative personal branding method. 

 

Tune in to learn how to create and market your products, get visible, make an impact, and master your mindset to enhance your coaching skills. 

 

Here are the great points that we talked about: 

 

  • Having a logo or a website is not the only aspect of personal branding. It is about the thoughts and sentiments that your brand arouses in the minds and hearts of consumers.
  • Everyone already has a personal brand but it needs to be consciously managed and developed.
  • Personal branding can be used as a differentiator in the market by being authentic and delivering on promises.
  • Building a personal brand can impact the growth of a business by increasing recognition and trust.
  • It is important to not do it yourself with your career and to seek help from professionals in the personal branding process.
  • Personal branding can be effective both online and offline, and the approach should be tailored to individual strengths and preferences.

 

Get connected with Danielle Martins:

 

Website: www.DanielleMartins.com 

Email: DanielleMartins@DanielleMartins.com

Facebook: https://www.facebook.com/DanielleMartinsOfficial

LinkedIn: https://www.linkedin.com/in/daniellemartinsofficial/

Instagram:  @daniellemartinsofficial

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


61: UNLEASH YOUR BUSINESS’S POTENTIAL: APPROACHES FOR EXPANDING YOUR COACHING TEAM WITH MANDY TUCKER



In this edition of the “Master Your Coaching Biz” podcast, Cheryl Thacker engages in a conversation with Mandy Tucker, a Business Team and Operations Coach who specializes in assisting small businesses in achieving significant growth through the application of robust corporate strategies. Leveraging her extensive leadership background in global corporations, coupled with her qualifications as an ICF-certified coach and a certified EQ trainer and culture expert, she provides invaluable support to coaches and service providers seeking to expand their businesses.

Her expertise encompasses guiding businesses in harnessing the full potential of their teams, optimizing leadership, and streamlining processes and procedures. With her assistance, your business can truly thrive, equipped with empowered individuals, efficient processes, and a strong team culture.

 

Here are the great points that we talked about: 

  • The importance of processes and systems for new coaches, as well as the signs that a coach is ready to build a team.
  • The challenges that coaches may face when building a team and how to deal with team members who aren’t meeting expectations.
  • The need for coaches to have a clear vision and values for their business before bringing on team members.
  • Recommendation for coaches: Begin with a modest approach and incrementally incorporate team members as the need arises, as opposed to attempting to handle everything simultaneously.
  • An urging to define and articulate expectations effectively to team members, while also crafting a culture and values statement for their business.

 

Get connected with Mandy Tucker:

Instagram: https://www.instagram.com/startupculturecode/?hl=en-gb

LinkedIn: linkedin.com/in/startupculturecode

Email: info@startupculturecode.com

Website: https://startupculturecode.com/

Free Gift Link: https://go.startupculturecode.com/recruit-your-dream-team?r_done=1

Free Gift Description: This “Hire your Hero” Freebie is a video class that will help you get closer to knowing why and who to Create your own automated PDFs with Jotform PDF Editor- It’s free 2 hire and when to make those decisions for the stage of business you are at.

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast


60: FROM AUTHOR TO COACH: BUILDING THE LIFE AND BUSINESS OF YOUR DREAMS WITH M.K WILLIAMS



In this episode of the “Master Your Coaching Biz” podcast,  Cheryl Thacker sits down with coach and author M.K. Williams, the owner of M.K. Williams Publishing. After independently publishing two novels, she discovered that she was increasingly occupied with addressing inquiries from aspiring authors, leaving her with less time for her own creative work. Consequently, she founded Author Your Ambition out of necessity.

 

M.K. makes use of coaching, videos, books, and courses. now supports more authors than she could have ever imagined, and she even finds time to work on her own projects. She started writing and self-publishing her own books in 2015 and has since assisted many other authors on their independent publishing adventures.

 

Here are the great points that we talked about: 

 

  • Discover the secrets of successful self-publishing as a coach and author.

 

  • Understand how to accurately price and value coaching services.

 

  • Uncover the strategy behind acquiring clients through word-of-mouth referrals.

 

  • Grasp the significance of content creation for your career as a coach or author.

 

  • Explore key considerations such as budgeting and timelines for self-publishing a book.

 

Get connected with M.K. Williams:

 

Facebook: https://www.facebook.com/authoryourambition

Linkedin: https://www.linkedin.com/in/marykwilliams/

Instagram: https://www.instagram.com/1mkwilliams/

 

Get connected with Cheryl Thacker: 

Website: https://successfulcoaches.com/

Instagram: https://www.instagram.com/coachcherylthacker/

 

SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast